Adidas India, the regional arm of the global sportswear giant, entered the Indian market in the early 2000s. It has aggressively expanded into a powerhouse in Indian sportswear—thanks to strong local manufacturing, deep retail penetration, and strategic alignment with cricket. Today, the brand operates 75+ company‑owned stores, 350+ franchise outlets, and drives 40%+ of its business through online channels (+40% online), including its local digital flagship store launched in 2021 with enhanced UI/UX and sustainable features .